Diagram optics

Diagram optics

 Diagram optics is one such name

Previously known as Rolex Optical, the optician house began its journey in the year 1967. The aim was to provide the best of service & international brands of frames, sunglasses and lenses under a single roof. Today, the brand has a prominent presence in the city of Kolkata, with multiple branches spread across popular neighborhoods in the city, namely Lake Market, Minto Park, Jodhpur Park, Tollygunge & Behala, among which the Jodhpur Park store (Opp. South City Mall) is one of the biggest optical stores in Eastern India. 50 years back, what made the brand stand out was its way of thinking ahead of time. This was witnessed once again, in 2017, when as part of their 50th anniversary celebrations, Rolex Optical re-branded itself as

Diagram Optics.

However, it’s not always an easy decision-to completely change a name that stands for a 50 year old legacy. And it begins anew with a nouveau identity. So what could’ve prompted such a move?

The revamped store at Minto Park has truly premium and international look and feel to it, and features the most prestigious premium & luxury international brands of frames & sunglasses, like Tom Ford, Mont Blanc, Chopard, Cartier, Maybach, prada, Bvlgari, Michael Kors, police, Guess, ray Ban, Dolce and Gabbana, Tommy Hilfiger, Idee, Image, Emporio Armani and many more. “It’s not just about having international brands under one roof. It’s about keeping our collections up to date with the globally popular trends and new-age fashion. Diagram Optics cater to every modern style sensibility-b it the classic chic or a more experimental trendy.

For Diagram Optics, being futuristic goes well beyond having a collection of international brands at the store. Special tools have been imported from Europe in order to make customized lens measurement possible. There are high qualified optometrists at the store. They use state-of-the-art technology in order to check eye power of the customers. They also provide them with the most accurate vision solutions. Technology has always been important to us-since when it comes to the vision, one cannot afford to go wrong in any aspect. With its strong roots in technological expertise & customer service, highly impressive collections of brands, and a driven, future-forward attitude, diagram Optics is indeed more than ready to make its new mark on 2018 and beyond!


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