Horticulture and Floriculture INDUSTRY

Horticulture and Floriculture INDUSTRY

Horticulture is an aspect of agriculture that includes the cultivation of fruits and vegetables. It also covers floriculture, or the cultivation of flowers.

Over the years, horticulture has grown from a kitchen garden kind of activity into an organized area of agriculture. The increasing demand for fresh and hygienically packaged fruits and vegetables offers new challenges for those entering this field. In the area of floriculture too, the demand has increased worldwide, and is further growing by 20 per cent every year. According to estimates, while the annual demand for flowers in the international market is worth Rs 1,00,000 crores, the supply is less than Rs 60,000 crores’ worth.

With technological advancement, great emphasis is also being put on improving regular varieties of fruits, vegetables and flowers; for processing and creating exotic species for decorative and commercial purposes; and mass-scale multiplication of species for increased productivity.

With technological advancement, great emphasis is also being put on improving regular varieties of fruits, vegetables and flowers; for processing and creating exotic species for decorative and commercial purposes; and mass-scale multiplication of species for increased productivity.

With the liberalization of the Indian economy, the demand for agri-products has greatly increased. Moreover, India’s advantageous geographical location, with its varying soil and climatic conditions and the advantage of three harvests a year , provides ample opportunities for the growth of a range of agri-products throughout the year. The export potential for these products is very good and hence the prospects for horticulture specialists are extremely bright.

There has been a virtual revolution in the cultivation of flowers. Today, cut flowers are being mass produced in more than 2,000 nurseries around the country. Moreover, big industrial houses and entrepreneurs have set up numerous large and small units to meet the fast expanding global flower market.

Horticulture and Floriculture INDUSTRY

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